I have just jumped on the bandwagon and created a LinkedIn account. For one of my college research classes I was asked to post a question on a group related to public relations (since that is my major).
I asked how nonprofits can be effective in branding on such a low budget. Here is a link to that discussion: http://www.linkedin.com/groups/Marketing-Advertising-Media-Social-Media-76397
Branding is the way the consumers perceive an organization. It is the open relationship between the organization and its audience. Nonprofit branding is an essential part of building a succesfull nonprofit organization and the focus should always be this topic. Here is a paper written about the area of nonprofit branding, including what it is about and why it is importatnt. I hope you enjoy it!
I am pretty confident that almost everyone reading this has heard of YouTube. I have created a podcast about this social media site. Take a look at it, especially if you love Justin Bieber.
Before social media even existed, bullying at school was a serious problem. Everyday some children would be taunted and ridiculed, helpless to the children’s bullying. However, this kind of bullying did have one slight relieving pro: the bullying could only occur while the kids were at school. With the creation of social media, the act of bullying has all changed. Now, not only are children getting bullied at school, but are also bullied online. The key factor about online bullying through social media is that tons more kids can get involved, and the bullying can practically never end.
Even After The End, It Never Stops
One of the most talked about cases of cyber bullying is the case of Alexis Pilkington. At the age of 17, she took her own life after cyber bullying had finally paid its toll. The sickening part of it all is that the vicious taunts even occurred on social media sites after her death. The fact that social media sites can create an atmosphere where communication is encouraged definitely proved to be a downfall in Pilkington’s situation. How bad it must be for the parents of this girl when the ridiculing did not stop even after she was gone. Sadly, Alexis is not the only person who has suffered from online bullying. As a community, everyone needs to step up to this type of abuse and stop it while you can, before it’s too late.
View the video from CBS news about the Alexis Pilkington case:
Now is the time when businesses and brands are starting to listen.
Since the uproar of social media sites, businesses have discovered the great tools that these sites can ultimately be. By creating pages to their businesses via Facebook or creating Twitter accounts, companies can start developing better relationships with their consumers. When a company develops a new product, social media sites are a great place to receive feedback from the consumers.
I Really Don’t Like What You’re Doing
With millions of people logged daily onto Facebook or Twitter, consumers are able to better express their views or opinions when it comes to a company’s brand. However, this type of feedback can also prove to be very negative to corporations. Since the World Wide Web can practically spread news within seconds, any bad publicity towards a company can immediately be put in front of the eyes of millions of people.
Kryptonite bike locks took a huge blow when a man uploaded a video on YouTube explaining how to unlock their bike lock with a Bic pen.
Gap changed its newly transformed logo back to the original logo because of negative feedback on Facebook.
Throughout the years technology has changed how people communicate to each other.
Today, communication is becoming even better and faster. Here is a video I created about communication during Vietnam from the soldiers to their wives. It also talks about Skype and how the new social media is creating a new world of communication. Enjoy!
If you were to ask anyone if they would like to be famous for a day, I can almost promise you they would all say yes. The idea of having five minutes of fame is chased by millions of people everyday. Whether they are wanting to be a movie star or a singer, everyone wants to be heard.
When social media was created, it definitely satisfied peoples’ craving for fame. When you post a status or compose a tweet, the entire world can potentially read it. It is through social networking that one person knows one person that knows another person and so on. No matter who you are, someone out in the world cares what you have to say and will be your friend on Facebook or follow you on Twitter to be a part of it.
You Have How Many Views?!
One site where the craving for fame has exploded is YouTube. This site is constantly being filled with videos ranging from the funny things children do, music videos, or crazy stunts. Everyone that posts on YouTube seems to want the world to watch them. It is through this site that normal people have fulfilled their five minutes of fame, and have kept others trying desperately to do the same.
I want you to close your eyes and imagine a world without social media.
It’s hard to isn’t it?
Social media has become so engrained in our society and our daily lives that it is almost second nature to many. Personally, if I don’t have my smartphone with me at all times I am extremely anxious. And I am not the only one. It is almost like our brains are evolving to use social media as a main thinking and analyzing process. Everywhere you look, social media is there.
Some people are even going so far as to letting social media become their life. Instead of dealing with life’s struggles and stresses, people dive into the world of Facebook or Twitter where they can pretty much do whatever they want to do. They can always be whoever they want to be. Just a click of the mouse and any person can immerse themselves into a fantasy world. For instance, Twitter is used by millions of people daily.
With this new craze, people are constantly following celebrities and tweeting that they are their biggest fans. It isn’t normal for people to be constantly obsessing over celebrities on Twitter. This is just one example of how obsessed the world has become of social media.
Watch out, before you become obsessed too.
This is a print design I created based on the ten ways Facebook is taking over the world. Take a look at it, it is pretty neat.
Before the dawn of social media, being labeled a stalker or generally being “followed” was considered deviant behavior. However, in the digital world, social media sites like Twitter encourage internet users to follow others. The general trend of users is to post their every move throughout the day so that others know constantly what they are doing. The constant act of posting a new status or creating a new tweet leads to reading others, too.
Celebrities are one segment of people that Twitter fanatics from all over follow daily. It is insane by the amount of tweets regular people are posting throughout the day to celebrities. These people have made following celebrities a main part of daily operations. I believe this act really is a never ending cycle that is changing peoples’ lives. The obsession some fans have for the celebrities is startling.
One celebrity, Charlie Sheen, is a prime example of the power of social networking. When he created a Twitter account he had a million followers only 25 hours later. It just goes to show that you do not have to be liked to be popular.
the PR behind the help 