Now They Are Listening

Now is the time when businesses and brands are starting to listen.

Since the uproar of social media sites, businesses have discovered the great tools that these sites can ultimately be. By creating pages to their businesses via Facebook or creating Twitter accounts, companies can start developing better relationships with their consumers. When a company develops a new product, social media sites are a great place to receive feedback from the consumers.

I Really Don’t Like What You’re Doing

With millions of people logged daily onto Facebook or Twitter, consumers are able to better express their views or opinions when it comes to a company’s brand. However, this type of feedback can also prove to be very negative to corporations. Since the World Wide Web can practically spread news within seconds, any bad publicity towards a company can immediately be put in front of the eyes of millions of people.

• Kryptonite bike locks took a huge blow when a man uploaded a video on YouTube explaining how to unlock their bike lock with a Bic pen.

• Gap changed its newly transformed logo back to the original logo because of negative feedback on Facebook.