Branding is the way the consumers perceive an organization. It is the open relationship between the organization and its audience. Nonprofit branding is an essential part of building a succesfull nonprofit organization and the focus should always be this topic. Here is a paper written about the area of nonprofit branding, including what it is about and why it is importatnt. I hope you enjoy it!
the PR behind the help
diving into the PR of the nonprofit realm
the PR behind the help 